With only a few days to go until Backrooms officially releases, A24 are increasing the advertising of the movie. Two in particular that have been spotted have been ads at the top of X’s News section and ads on the Fandom website. In addition, the video ads seen on Instagram, TikTok and Facebook have also been increasing, with ads not only being shown by A24, but also individual cinemas.
The Fandom website is quite amusing as the ad was spotted on the pages of the Backrooms Wiki. For those not familiar with the Extended Lore of the Backrooms, this Wiki is one of the two main Backrooms wikis which the Extended Lore is based on. The advertising in the screenshot makes it look as though the movie is part of the Wiki as it’s really well integrated!
Fear, not, we’re not getting any lore crossing going on! But advertising Backrooms on a Backrooms page for a different lore is actually good use of advertising!
Fandom Backrooms Image courtesy of Mortis_Cattus on X/Twitter
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