Backrooms is now officially the number one movie in the world topping both the Domestic (US) and Worldwide box office!
With the official figures being reported at $118M worldwide and $81.4M domestic, Backrooms has become A24’s most successful movie ever.
From Kane Parsons, to the production companies and A24 who believed in him, along with everyone who worked on the movie, This is a phenomenal achievement for a movie that only cost $10M to produce. Even initial projections only had the movie opening at around $25M in the US.
In many areas, advertising was almost zero. While some countries such as Brazil and Italy had distributors who went above and beyond to market the movie, many countries didn’t even have a single poster in the cinemas until a couple of weeks prior, with the only in-cinema advertising being the trailer. Most advertising was done online through social platforms such as YouTube, Instagram and TikTok, but even then international campaigns only begin a couple of weeks prior to release (US campaigns had been running for a couple of months by comparison).
And for us fans, to see something some of us have loved and followed for years have a successful transition to the big screen, it is truly something special. Backrooms will always be a shared universe and an internet based IP. But the movie has shown that it can also go beyond the internet and peak the interest of many others.
Entering these yellow walls this weekend was only the beginning for some…
Leave a Reply